RCDM
RKCL Certificate in Basic Digital Marketing
Basic Digital Marketing refers to the use of digital channels and technologies to promote products, services, or brands to targeted audiences. It encompasses various online strategies and tactics aimed at increasing brand awareness, driving website traffic, generating leads, and ultimately, achieving business goals. Basic digital marketing techniques include search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. By leveraging digital platforms and tools, businesses can reach their target audience more effectively, engage with potential customers, and build lasting relationships in the online space.
Are you interested in learning the fundamentals of digital marketing? The RKCL (Reserve Knowledge & Coaching Ltd.) is offering a basic level digital marketing course that could be perfect for you.
Course Introduction - Basic Digital Marketing
The Basic Digital Marketing Course provided by RKCL (Rajasthan Knowledge Corporation Limited). This course is meticulously designed to equip Learner or Candidate with essential skills and knowledge required to not just survive, but thrive in the fast-evolving digital landscape of today.
The Basic Digital Marketing Course by RKCL offers a structured curriculum that covers a wide range of digital marketing concepts, tools, and strategies, ensuring you’re well-equipped to navigate the ever-changing digital terrain with confidence.
Course Overview
| Course Details | Description |
|---|---|
| Course Name | RKCL Certificate in Basic Digital Marketing (Basic Level) |
| Course Code | RCDM (RKCL Certificate in Basic Digital Marketing) – Basic Level |
| Course Duration | 90 hours (2 months) |
| Course Fees | Rs 9000 only per student |
| Training Mode | ITGK Instructor Led + RKCL LMS portal based self-study |
| Learning Material | Notes by ITGK faculty & Login on RKCL LMS Portal with full access to Digital Marketing e-content |
| Exam Mode | Online MCQ based exam by RKCL |
| Certificate | Both printed & digital certificate (DigiLocker) by RKCL |
Course Duration
The Basic Level Digital Marketing course spans a 90 hours, equivalent to a 2 month duration.
RSCIT OLD PAPER
PREPARE FOR UPCOMING
RSCIT EXAM
Course Fees and Enrollment/Admission
The RCDM (Basic Level Digital Marketing) course is offered at a fee of Rs. 9,000 per student. Participants can enroll in the course by visiting the nearest RKCL ITGK center. Find your nearest RKCL ITGK center and enroll in the Basic Digital Marketing Course today – Click Here
By enrolling in the RCDM (Basic Level) course, participants will embark on a transformative journey, equipping themselves with the essential knowledge and skills to thrive in the ever-evolving world of digital marketing.
Exam Mode & Certification
The evaluation process for the RCDM (Basic Level Digital Marketing) course is designed to assess the participants’ understanding and application of the digital marketing concepts:
- Online MCQ-Based Exam : Participants will take an online, multiple-choice-based examination conducted by RKCL to evaluate their knowledge and comprehension of the course material.
- RKCL Certification : Upon successful completion of the course and examination, participants will be awarded the RKCL Certificate in Digital Marketing (Basic Level). This recognized certification will serve as a testament to their digital marketing proficiency and can be a valuable asset in their personal or professional endeavors.
- Digital Certificate (DigiLocker) : In addition to the printed certificate, participants will also receive a digital certificate accessible through the DigiLocker platform, providing a convenient and secure way to showcase their achievement.
Training Mode
The RCDM (Basic Level Digital Marketing) course is structured to provide a balanced learning experience, combining classroom-based instruction and self-paced online learning:
- ITGK Instructor-Led Training : Participants will attend regular classroom sessions at the designated Information Technology Gyan Kendra (ITGK) centers, where experienced instructors will guide them through the course content, facilitate discussions, and provide hands-on demonstrations.
- RKCL LMS Portal-Based Self-Study : In addition to the classroom sessions, participants will have access to the RKCL Learning Management System (LMS) portal, which will provide comprehensive digital marketing e-content, practice assessments, and additional resources for self-paced learning.
Learning Material
The RCDM (Basic Level Digital Marketing) course provides participants with a comprehensive set of learning materials and resources, including:
RSCIT OLD PAPER
PREPARE FOR UPCOMING
RSCIT EXAM
- Detailed Course Notes : Participants will receive detailed course notes and study materials developed by the ITGK faculty, covering all the topics in the course syllabus.
- RKCL LMS Portal Access : Participants will be granted personalized login credentials to the RKCL LMS portal, which will grant them full access to a wide range of digital marketing e-content, including video lectures, interactive modules, and supplementary resources.
RCDM Course Syllabus by RKCL
| Chapter | Topic |
|---|---|
| Chapter 1 | Digital Marketing Introduction |
| Chapter 2 | Website & Email Marketing |
| Chapter 3 | CRM (Customer Relationship Management) |
| Chapter 4 | SEO (Search Engine Optimization) |
| Chapter 5 | Google Analytics |
| Chapter 6 | Google Ads & PPC (Pay Per Click) |
| Chapter 7 | Social Media Marketing (SMM) |
| Chapter 8 | E-commerce Marketing |
| Chapter 9 | Influencer Marketing |
| Chapter 10 | Projects |
Conclusion
The Basic Digital Marketing Course offered by RKCL presents a valuable opportunity for individuals looking to develop essential skills in the digital marketing domain. With a comprehensive curriculum covering topics ranging from digital marketing fundamentals to advanced strategies such as SEO, social media marketing, and e-commerce marketing, this course ensures learners are well-equipped to thrive in today’s dynamic digital landscape.
The course structure, comprising 90 hours of training spread over 2 months, strikes a balance between instructor-led sessions by ITGK and self-study through the RKCL LMS portal. This blended learning approach, coupled with access to high-quality learning materials and e-content, facilitates a holistic learning experience for students.
Furthermore, the affordability of the course, priced at Rs 9000 per student, makes it accessible to a wide range of individuals seeking to enhance their digital marketing skills. Upon successful completion of the course, learners receive both printed and digital certificates issued by RKCL, validating their proficiency in digital marketing.
Overall, the Basic Digital Marketing Course by RKCL serves as a solid foundation for aspiring marketers, providing them with the knowledge, tools, and certification needed to excel in the digital realm. Whether aiming to pursue a career in digital marketing or enhance existing skills, this course offers a pathway to success in today’s increasingly digital-centric world.