RCADM
RKCL Certificate in Advance Digital Marketing
Advanced Digital Marketing refers to the utilization of highly sophisticated strategies, technologies, and methodologies to achieve enhanced results and greater impact in the digital realm. This advanced level of digital marketing transcends the basics and delves deeper into intricate tactics and cutting-edge tools to drive substantial business growth and surpass industry standards. It involves leveraging advanced data analytics, artificial intelligence (AI), machine learning, and automation to refine targeting, personalize messaging, and optimize campaign performance. Advanced digital marketers utilize complex attribution models, predictive analytics, and real-time data insights to make data-driven decisions and continually refine their strategies for maximum effectiveness.
Are you interested in learning the fundamentals of Advance digital marketing? The RKCL (Rajasthan Knowledge Corporation Ltd.) is offering a Advance level digital marketing course (RCADM) that could be perfect for you.
Course Introduction - RCADM: RKCL Certificate in Advance Digital Marketing
The Advanced Digital Marketing Course provided by RKCL (Rajasthan Knowledge Corporation Limited) goes beyond the fundamentals to empower learners or candidates with advanced skills and insights essential for success in today’s dynamic digital landscape.
Designed with precision, the Advanced Digital Marketing Course offers an intricately structured curriculum that delves deep into a myriad of advanced digital marketing concepts, tools, and strategies. By enrolling in this course, participants can enhance their proficiency and confidence in navigating the complex and rapidly evolving digital terrain.
Course Overview
| Course Details | Description |
|---|---|
| Course Name | RKCL Certificate in Advance Digital Marketing (Advanced Level) |
| Course Code | RCADM (RKCL Certificate in Advanced Digital Marketing) |
| Course Duration | 120 hours (3 months) |
| Course Fees | Rs 14000 only per student |
| Training Mode | ITGK Instructor Led + RKCL LMS portal based self-study |
| Learning Material | Notes by ITGK faculty & Login on RKCL LMS Portal with full access to Advanced Digital Marketing e-content |
| Exam Mode | Online MCQ based exam by RKCL on RKCL LMS |
| Certificate | Both printed & digital certificate (DigiLocker) by RKCL |
Course Duration
The RKCL Certificate in Advanced Digital Marketing (RCADM) is a 120-hour program designed to be completed over 3 months.
Course Fees and Enrollment
The RCADM (Advanced Level) course is offered at a fee of Rs. 14,000 per student. Participants can enroll in the course by visiting the nearest RKCL ITGK center. To find the nearest ITGK, they can : Click Here
Exam Mode & Certification
The evaluation process for the RCADM (Advanced Level) course is designed to assess the participants’ mastery of advanced digital marketing concepts and their ability to apply them in real-world scenarios:
- Online MCQ-Based Exam : Participants will take an online, multiple-choice-based examination conducted by RKCL on the RKCL LMS portal to evaluate their comprehensive understanding of the course material.
- RKCL Certification : Upon successful completion of the course and examination, participants will be awarded the RKCL Certificate in Advanced Digital Marketing. This prestigious certification will serve as a testament to their expertise and proficiency in the field of digital marketing.
- Digital Certificate (DigiLocker): In addition to the printed certificate, participants will also receive a digital certificate accessible through the DigiLocker platform, providing a convenient and secure way to showcase their advanced digital marketing credentials.
Training Mode
The RCADM (Advanced Level) course follows a blended learning approach, combining classroom-based instruction and self-paced online learning:
- ITGK Instructor-Led Training : Participants will attend regular classroom sessions at the designated Information Technology Gyan Kendra (ITGK) centers, where experienced instructors will guide them through the advanced digital marketing curriculum, facilitate discussions, and provide hands-on demonstrations.
- RKCL LMS Portal-Based Self-Study : In addition to the classroom sessions, participants will have access to the RKCL Learning Management System (LMS) portal, which will provide advanced digital marketing e-content, interactive modules, and additional resources for self-paced learning.
Learning Material
The RCADM (Advanced Level) course provides participants with a comprehensive set of learning materials and resources, including :
- Detailed Course Notes : Participants will receive detailed course notes and study materials developed by the ITGK faculty, covering all the topics in the advanced digital marketing syllabus.
- RKCL LMS Portal Access : Participants will be granted personalized login credentials to the RKCL LMS portal, which will grant them full access to a wide range of advanced digital marketing e-content, including video lectures, case studies, and supplementary resources.
Course Syllabus by RKCL
Chapter 1: Website & Email
- 1.1 Website Design and Optimization Strategy
- 1.1.1 Image Optimization
- 1.2 Choosing Right Template
- 1.2.1 Eye Catching Headline and Description
- 1.2.2 Choose Content and Clear CTA
- 1.2.3 Time to Decide when to send
- 1.2.4 Mobile Optimization
- 1.2.5 Create Email Campaign Using Mailchimp
Chapter 2: CRM
- 2.1 How to Choose Right CRM as per business needs
- 2.1.2 CRM Software Overview: Zoho, Salesforce, Keap, Hubspot etc.
Chapter 3: SEO
- 3.1 How to optimize website for SEO
- 3.1.1 What are common SEO Techniques
- 3.1.2 How to optimize your website from different SEO Techniques
- 3.2 How to do keyword research
- 3.2.2 Tools to identify best keyword for your business
- 3.2.3 LSI (latent semantic indexing) keyword and Long-Tail keywords
- 3.3 ON Page SEO techniques
- 3.3.2 Off Page SEO techniques
- 3.3.3 Backlinks Techniques and types
- 3.4 How to get good result in local SEO
- 3.4.2 Choose Right Keyword as per Local SEO (location based)
- 3.4.3 Work on GMB and other local directories
- 3.5 Schema mark-up for websites
- 3.5.2 Optimizing Page Speed and Site Audit
- 3.5.3 SEO Focus Content strategy
- 3.6 What is SEM
- 3.6.2 Different kinds of Paid Marketing
Chapter 4: Google Analytics
- 4.1 Practical Introduction & Overview of Google Analytics
- 4.1.1 Submit Sitemap, Manage Robots Files, crawl report in Webmaster
- 4.1.2 Understanding different kind of report in Webmaster
- 4.1.3 Indexing, Experiencing, Shopping and Enhancement Report
- 4.1.4 How to analysis traffic in Google Analytics
- 4.1.5 Different channels of Google Analytics
- 4.1.6 How to monitor Real Time traffic in Google Analytics
- 4.1.7 Basic of GA 4 (Google Analytics 4)
- 4.2 Types of reporting in Google Analytics
- 4.2.2 Understanding Audience, Acquisition, Behaviour and Conversation report
- 4.2.3 Understanding Event Analysis and Tracking report
- 4.2.4 Understanding GA4 Real time report
- 4.2.5 Explore GA4 and creating new Free form Report
- 4.2.6 Checking Insights and Performance in GA4
- 4.2.7 User behaviour and demographic report in GA4
Chapter 5: Google Ads & PPC
- 5.1 Practical Explanation of Setting up Google Ads
- 5.1.1 Understand Google Ads Auction
- 5.1.2 Choosing right keyword for your business
- 5.1.3 Engaging with Responsive Search Ads (RSA)
- 5.2 Adjust keyword on match type – broad match, exact match etc..
- 5.2.1 Bid Strategy for search keywords
- 5.3 Enhance Ads with Extension to improve clicks
- 5.4 App promotion campaigns (Mobile Platform Ads)
- 5.5 Billing – payment methods and settings for ads
Chapter 6: Social Media Marketing
- 6.1 Building a Content Creation Framework
- 6.1.1 How to Write Effective Taglines, Ad Copies CTA etc. for your business
- 6.2 Scheduling and time management for social media content
- 6.3 Using of Hash Tags, Description, trending tags
- 6.4 Posting time, using of tags in short video
- 6.5 Competitor analysis and creating brand on Instagram
- 6.6 Understanding sponsored content , Dynamic Ads, Lead form on LinkedIn Marketing
- 6.7 Understanding which Social Media channel best fit for your business
Chapter 7: Ecommerce Marketing
- 7.1 Optimize your ecommerce store
- 7.1.2 Content marketing for your ecommerce website
- 7.1.3 Retargeting for your ecommerce
- 7.2 What is Live Shopping and how to use it
- 7.3 Setup affiliate accounts and commission for your business
Chapter 8: Influencer Marketing & ORM
- 8.1 Paid marketing roles in ORM (Online Reputation Management)
- 8.2 What is influencer marketing
Chapter 9: Latest Trends
- 9.1 What is Mobile Marketing
- 9.2 How to setup Chatbot’s on your app and website
- 9.3 What is Voice Search
- 9.4 Role of AI in digital marketing
- 9.5 How AR works
- 9.6 What is Geo-Fencing marketing
- 9.7 OTT App advertising
- 9.8 Sympaphonic Ads
- 9.9 Extended Reality (XR)
- 9.10 Programmatic Advertising
- 9.11 Digital-out-of-home (DOOH) advertising solutions
Chapter 10: Projects
- 10.1 Understand the need of digital marketing for your project
- 10.1.2 Run Site Audit for your website
- 10.1.3 Finding right category to promote your business
- 10.1.4 Setup and decide budget for your project
Conclusion
The Advanced Digital Marketing Course-RCADM offered by RKCL is designed to empower learners with the advanced skills and knowledge necessary to excel in today’s competitive digital landscape. With a advance curriculum covering a wide range of topics, from website optimization to influencer marketing and emerging trends in digital marketing, participants will gain a deep understanding of advanced strategies and tactics.
By enrolling in this course, individuals can elevate their digital marketing expertise and stay ahead of the curve in an ever-evolving industry. With hands-on training, expert guidance, and access to cutting-edge tools and technologies, students will be well-equipped to tackle complex challenges and drive meaningful results for businesses of all sizes.
Don’t miss this opportunity to take your digital marketing skills to the next level. Enroll in the Advanced Digital Marketing Course by RKCL today and towards success in the dynamic world of digital marketing.